Schwarzkopf LIVE Color 00A Absolute Platinum is a high-performance permanent hair dye designed to deliver intense lightening and achieve a striking platinum blonde finish. Formulated with advanced lightening technology, it helps lift your hair colour to achieve bright, cool-toned blonde results while minimizing brassiness. This powerful formula ensures even coverage from root to tip and provides long-lasting, vibrant colour with a salon-quality finish. Enriched with conditioning ingredients, it helps protect hair during the colouring process, leaving it smoother, softer, and more manageable. Suitable for those looking to dramatically lighten their hair, it works effectively on various hair types. Achieve bold, radiant platinum blonde hair at home with Schwarzkopf LIVE Absolute Platinum for a luminous, head-turning look. Intense lightening for platinum blonde results Helps reduce brassiness for cooler tones Long-lasting, vibrant colour performance Enriched with conditioning ingredients for care Easy at-home application with even coverage