What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Hair Type: Fine and Medium Hair Texture: Straight and Wavy Hair Concerns: - Volumizing - Thinning - Damage/Split Ends/Breakage Key Benefits: - Gives Hair Volume - Leaves Hair Bouncy, Fuller-Looking, Softer, and Shinier with Every Wash - Removes Dirt, Sweat, Oil, Pollution, and Product Buildup Highlighted Ingredients: - Hemisqualane: Helps to seal the cuticle, leaving hair silky and shiny - Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair. - Phyantriol: Preserves hair color and reduces damage from heat tools. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: It's powered by amaranth peptides, which plump hair fibers while hemisqualane, a sugarcane-derived emollient, helps seal the cuticle. Phytantriol preserves color and protects hair from heat styling. Hair is left bouncy, silky, shiny - with serious volume and body, too. Clinical Results: In a laboratory testing of Full Shampoo and Conditioner: - Hair shows double the volume compared to untreated hair In a 200-person consumer-use test: - 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use - 88% of consumers agree their hair has healthy movement after just one use
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