Logo Beginnings

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It is little known that remarkable global brands such as General Electric, Ford, and Louis Vuitton still use logos that were designed over 100 years ago. Delving into the origins o f modern trademarks and gathering more than 6,000 logos from the mid-19th century to 1940, Jens Müller’s extensive complement to Logo Modernism is essential for anyone interested in the history of corporate identity and its fascinating influence. Designer: Jens MüllerSize: 255x380mmPages: 432Publication: 2022Binding: Casebound book Show more