Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on. Product details Format Hardback | 608 pages Dimensions 140 x 195 x 38.1mm | 948g Publication date 11 Nov 2019 Publisher Taschen GmbH Publication City/Country Cologne, Germany Language English, French, German Edition Multilingual edition Edition Statement Multilingual edition ISBN10 3836576759 ISBN13 9783836576758
