The luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application. Key Features: Up to +48% shinier results*- 60% Oil inside- NEW fluid formula: faster and easier to mix, apply and rinse**.- Up to 100% white hair coverage***- Ammonia-free for a pleasant smell.- New Pack – Removed leaflet inside and QR code on carton with direct link to education. How to use: Wear suitable disposable gloves. Use exclusively with the recommended iNOA oxidants 10, 20 and 30 volume (9%) maximum/ Do not use with hydrogen peroxide greater than 30 volume(9%). For each application, mix the same amount of iNOA colour and oxidant(mix1+1). Mix together with a whisk until a homogenous texture is obtained.Development time: 35min.Available in 60g