Achieve long-lasting, rich, multidimensional colour at home with Loreal Paris Preference 4.26 Pure Burgundy Cool Violet Purple. This premium permanent hair dye delivers a luxurious burgundy tone with cool violet undertones, leaving hair intensely shiny, nourished, and vibrant for weeks. The non-drip formula gently coats the hair fibre, providing up to 9 weeks of fade-defying colour and up to 100% grey coverage. Infused with High Shine Serum, Vitamin E, and UV filters, Preference protects and strengthens hair, reducing breakage while giving a glossy, multidimensional finish. Key Benefits: Rich, luminous burgundy with cool violet undertones for a premium look Up to 9 weeks of long-lasting colour with fade-defying results 100% grey coverage for complete hair colour transformation Up to 90% less breakage thanks to nourishing formula High Shine Serum, Vitamin E & UV Filters for protected, glossy hair Non-drip developer cream ensures even colour application and perfect coverage Shine-Protect Conditioner included to maintain colour and protect against environmental damage Suitable for all hair types and textures How to Use: Mix the Oil-In-Gel Colour with the Non-Drip Developer Cream as per included instructions. Apply evenly to dry hair, starting from roots to tips. Leave on for the recommended processing time. Rinse thoroughly and use the included Shine-Protect Conditioner to seal in colour and add shine. Style as usual and enjoy vibrant, multi-tonal hair for weeks.
