Keep grey and blonde hair looking fresh and vibrant with L'Oréal Professionnel Silver Shampoo. This purple-toned cleanser neutralises unwanted warmth and brass, maintaining cool, luminous results between salon visits. Who It's For / What It Solves Perfect for anyone with grey, white, or light blonde hair that's prone to picking up warm or brassy tones. Whether your colour is natural or professionally coloured, this shampoo helps keep those cool tones looking crisp and prevents the yellowish cast that can develop over time. Key Benefits Neutralises brassy and warm tones to maintain silvery, cool-toned results Enriched with magnesium and anti-yellowing agents for long-lasting colour integrity Gently cleanses while nourishing the hair fibre for softness and shine Extends the life of colour treatments between salon appointments Who It's Best For Ideal for anyone with grey, white, or platinum blonde hair—whether natural or colour-treated. Works well for daily or regular use at home. Particularly effective for those who struggle with brass and need a gentle yet effective toning shampoo. How to Use (Quick Guide) Wet your hair thoroughly and apply a generous amount to the scalp and lengths. Massage gently and leave for 1-2 minutes to allow the purple tone to work, then rinse thoroughly with cool water. For best results, use 2-3 times per week, or adjust frequency based on how quickly brass appears in your hair. Why Buy from Charlie's Hair & Beauty Family-run since 1986 Authentic stock Fast UK delivery
