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Unstructured trucker hat with contrast mesh, printed twill patch and Loser Machine woven label branding Loser Machine is a company that is owned and operated by professional skateb oarder Adrian Lopez. Adrian Lopez made his name during the heyday of Zero Skateboards, appearing in Misled Youth and Dying to Live. Loser Machine is inspired by Lopez's love of all things fast, with the name coming from a group of friends who were once stereotyped for being the counter culture. Loser Machine's ethos is summed up by their motto "We don't care what you think, and we invite you do to the same." Everything Loser Machine does falls within their four values: Brotherhood, Pride, Originality and Good Times. Show more