It's time to create a lead generator that stands out from the noise. According to TheDecisionLab.com*, the pain of losing is twice as powerful as the win of gaining. Simply put, people are twice as driven to NOT lose $10, than to gain $10. This is called loss aversion, and it's an incredibly important marketing tool! Why? Hook. Leading with loss incites curiosity and a drive to take action. Positioning. By pointing how top mistakes and sharing how to fix them, you can position a paid product as a natural next step to solve the problem. Value. Last but not least, it's a simple way to provide value to your customers. Plus, it's easy to understand! This easy-to-use Canva template will help you fast-track creating a loss-aversion-based lead-generating PDF you can use to grow your email list. This template is based off of a freebie we created in 2023 that boasts an 80%+ conversion rate. 🤯 What's included 13-page Canva template 10-minute strategy and walkthrough video *Source - The Decision Lab. Please note: The Canva templates templates are designed for you to use to create your own digital product. You may not use these templates to resell as templates of your own. Please be sure to read our Canva template terms.
