The Best Investors Master Their Emotions One of the most influential concepts in behavioral finance is loss aversion: the tendency to feel the pain of losses more intensely than the satisfaction of equivalent gains. The Loss Aversion Hardcover Journal is inspired by this powerful investing concept, encouraging investors, advisors, and entrepreneurs to recognize emotional biases before they influence important financial decisions. Crafted from premium-quality materials with an elegant, understated design, this finance-inspired hardcover journal complements professional offices, trading desks, home workspaces, and study environments. Shop more designs by Alice Mollon Product features 128 ruled pages made from smooth, durable 90 gsm paper Matte-laminated, full-wrap cover for a refined and durable finish Casewrap binding that lies flat for comfortable note-taking Compact 5 × 7 in size for easy portability Full-wrap print with a bold, high-contrast design