Natural, smooth & creamy with a fresh, spicy flavour, LOVEBYT CINNAMON & CLOVE cleanses, whitens & brightens for a healthy sparkling smile. It's also gentle on sensitive teeth and we believe it's the best antibacterial toothpaste for gingivitus. The secret's in the recipe Cinnamon & cloves anti-fungal, antiseptic, anti-bacterial & anti-inflammatory properties prevent bad breath Eucalyptus disinfects & fights cavities, plaque & gingivitis Calendula is an intensive healer for reversing gum disease Xylitol inhibits plaque-causing bacteria and helps with remineralization And lets not forget what's NOT in LOVEBYT: sodium lauryl sulphate (SLS), fluoride, parabens, triclosan, diethanolamine (DEA), aspartame & titanium dioxide. Yikes! vegan - cruelty-free - best Australian made natural toothpaste for sensitive teeth and gum disease.