There is a moment just before the city awakens— the air cool, salted, and electric with possibility. LUI captures that quiet power. Inspired by the depth of the Black Sea, this fragrance opens with crisp marine notes layered with subtle citrus brightness. As it evolves, soft florals and dark plum emerge—unexpected yet controlled—before settling into a warm base of amber, vanilla, and musk. The result is magnetic, clean, and undeniably masculine. Confident without arrogance. Refined without effort. A scent that lingers long after he has left the room. Concentration: Eau de Parfum (20%) Crafted with premium perfumer’s alcohol for clarity, projection, and lasting performance. Fragrance Profile Top Notes: Marine Air, Citrus Zest Heart Notes: Plum, Cardamom, Soft Florals Base Notes: Amber, Dark Musk, Vanilla How to Wear Spray onto pulse points—neck, wrists, and behind the ears. Allow the warmth of your skin to activate the layers of the fragrance throughout the day. For greater longevity, apply to moisturized skin.