Visibly brighter in weeks. Not redness in days. Luminara is a vitamin C serum for people who were told their skin was too sensitive for vitamin C. The truth is usually the opposite, it wasn't your skin, it was the wrong form of vitamin C. Most serums use L-ascorbic acid: effective, but unstable, quick to oxidise, and prone to stinging skin that's even slightly reactive. Luminara is built on ethyl ascorbic acid, a stable, gentle form that delivers the brightening without the burn. The result is skin that looks clearer and more even, not skin that flares. Around it sits a considered supporting cast: niacinamide and alpha arbutin to help fade the look of dark spots and even tone, hyaluronic acid and panthenol to hydrate, licorice and green tea to calm, and a peptide complex for visible smoothness. Twelve actives, one gentle step. Used morning or night, Luminara brightens gradually and comfortably, the way vitamin C should have felt all along. Made for sensitive and reactive skin. Lightly scented by its own botanicals, with no added fragrance. Gentle, stable ethyl ascorbic acid vitamin C, no stinging Niacinamide and alpha arbutin to visibly brighten and even tone Peptides and botanicals to smooth, hydrate and calm 50ml Vegan. Cruelty free. Born in Melbourne. Free shipping across Australia. Clinical actives. Botanical soul.