Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. The cosmetic brand Nars was founded in 1996 in New York by French makeup artist François Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand’s strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty. CONTENT INTRO PUBLISHER’S NOTE COMMENTSComments and reviews made by Nars users in social media SHOPSNars flagship stores filled with the brand’s consistent language OPINIONHwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store LINEUPIdentityThe freewheeling identity of Nars products becomes apparent in the flexibility of their use USER CHOICEAttractionFactors affecting purchases and brand choices in cosmetics OPINIONWonhye Ko, makeup artist MARKETBase MakeupThe market for base makeup is dominated by traditional cosmetic brands Color MakeupColor makeup is where the individuality of different brands is dramatically revealed INNER SPACEAestheticsNars’ brand language stems from the aesthetic sense of the founder OPINIONJulia Juyeon Kang, editor in chief of Elle Korea VIEWSelf-ExpressionNars users express their beauty in their own ways BACKSTAGENars shines on the backstage of fashion shows BRAND STORYNars was born out of the artistic inspirations of a makeup artist CAMPAIGN HISTORYNars campaign images go beyond conventional stereotypes QUOTESFounder François Nars’ philosophies on makeup and the brand HEADQUARTERSInterviewLouis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist officeNars Headquarters at New York FRANÇOIS NARSInspirationsThe artistic worlds and muses that inspired Nars PublicationsArt books showing the brand’s identity and emotional discourse InterviewFrançois Nars, Founder & Creative Director Fabien Baron, Creative Director at Baron & Baron FIGURESFigures revealing Nars’ sensibilities and commercial value FROM THE EDITOR IN CHIEFThe Editor in Chief offers his observations on Nars’ core values OUTRO
