Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. The history of Moscot, widely known as the eyewear of choice for Andy Warhol, Truman Capote, and Johnny Depp, begins in 1915 in Manhattan’s Lower East Side in New York City. Moscot found its footing through reproductions of eyewear models that were discontinued during the American Great Depression and has continued its legacy for over 100 years. Beloved across generations as the emblem of vintage eyewear, Moscot is just as much an American classic as white T-shirts, jeans, and wing tip shoes. CONTENT INTRO EDITOR’S LETTER THE MOSCOTEERThe brand’s newsletter and scintillating sensibility OPINIONTed Yoo, CEO of CED International MOSCOT IN CITIESThe witty vintage interiors of Moscot shops around the world KEYWORDSFour keywords that describe Moscot GUIDELINESUnderstanding size codes and related terms LINEUPMoscot's place in the eyewear industry LOYAL CUSTOMERSCustomers brought back again and again by a deep kinship with the brand OPINIONTodd Snyder, Fashion Designer DESIGN HERITAGEThe contemporary reflection of authenticity in Moscot eyewear design COLLABORATIONSDiverse and extraordinary partners share Moscot's originality PERSONAL CLASSICSPeople who make scenes with a strong sense of style and individuality derived from the classics OPINIONMadeline Weeks, Fashion Director MOSCOT IN NEW YORKThe iconic New York stores that bridge families and neighbors, local and global markets MOSCOT MUSICAdvocating pure art via Moscot's creative energy THE LANGUAGEMoscot speaks through design BRAND STORYOver 100 years of proud history supporting Moscot's expansion GALLERYA chronology of Moscot as seen through photographs CAMPAIGNAdvertising based on clear-cut ideas and imagination ICONS OF MOSCOTCelebrities who love Moscot OPTICSThe lens crafters that stand behind Moscot's credibility INTERVIEWThree generations of the Moscot family gathered for an interview FIGURESThe Moscot culture and the eyewear industry by the numbers REFERENCESOUTRO
