Magic Joe backpack

Collagerie Verified independent store

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The Magic Joe Backpack is made from a high-quality, water-resistant material that's been recycled from plastic bottles. (Hooray!) Gotta say, we love love love Joe's perky ears and cheeky face on the front pocket, into which your kid can pop whatever they need easiest access to. Inside, there's a name label, an elastic drink bottle holder and a roomy storage compartment and the adjustable shoulder straps and chest strap keep it securely and comfortably in place. All in all, a perfect pick for days out, sleepovers or school. Show more