Not every head of hair needs clarifying - some need rescuing. The (MALIN+GOETZ) Moisturizing Shampoo is a rich, creamy, sulfate-free formula built specifically for dry, damaged, colour-treated, or chemically-processed hair that needs a gentle cleanse and serious hydration in the same step. Coconut-derived surfactants provide the cleansing action without stripping, while panthenol (vitamin B5) and an amino acid complex hydrate, strengthen, and restore softness and shine to hair that's been through the wringer. Scented with a subtle blend of neroli and basil that smells nothing like what you'd expect from a "moisturizing shampoo." Vegan and cruelty-free. Who's It For For anyone with dry, frizzy, damaged, colour-treated, bleached, or chemically-processed hair that needs nourishment rather than clarification at wash time. Also ideal for anyone who finds the Peppermint Shampoo too bracing for daily use and wants something gentler and more conditioning. Works for all hair types, but is the obvious choice if your hair tends toward dryness, coarseness, or unruliness. Key Benefits Sulfate-free formula, genuinely gentle. Built on a blend of coconut-derived surfactants - sodium cocoyl alaninate, cocamidopropyl hydroxysultaine, sodium lauroyl sarcosinate - that cleanse effectively without the stripping harshness of SLS or SLES, making it safe for daily use on even the most compromised hair. Panthenol hydrates and strengthens. Vitamin B5 penetrates the hair shaft to increase elasticity, reduce breakage, and improve the overall feel and manageability of dry or damaged hair with every wash. Amino acid complex nourishes as it cleanses. A comprehensive blend of amino acids - the same building blocks as healthy hair - conditions from root to tip, leaving hair noticeably softer and smoother after rinsing. Restores moisture to chemically-treated hair. Specifically formulated to replenish and strengthen hair that's been colour-treated, bleached, permed, or otherwise processed - addressing dryness and damage at the source rather than just coating the surface. Tames unruly, frizzy hair. The moisturizing action and guar-derived conditioning agent work together to smooth the hair cuticle, reducing frizz and improving manageability even before conditioner is applied. Rich, creamy lather. Despite being sulfate-free, this one doesn't lather like a sad compromise - the formula creates a satisfying, creamy foam that feels indulgent and rinses clean without residue. Scent Profile Subtle, fresh, and a little unexpected - neroli and basil is a pairing that shouldn't work as well as it does. The neroli brings a delicate floral-citrus brightness while the basil adds a clean, herbal edge that keeps it from being sweet. It's light rather than lingering, and sophisticated enough to work alongside any fragrance worn afterward. Key Ingredients Panthenol (Vitamin B5) - Penetrates into the hair shaft to hydrate from within, improving elasticity, reducing breakage, and leaving hair measurably softer and more manageable with regular use. Coconut Surfactant Blend (Sodium Cocoyl Alaninate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate) - A quartet of mild, coconut-derived cleansing agents that provide effective cleansing without the dryness or irritation associated with sulfate-based shampoos. Hydrogenated Starch Hydrolysate - A plant-derived humectant and film-forming agent that helps lock moisture into the hair shaft and improve overall softness and shine. Sodium PCA - A naturally occurring component of the scalp's moisture system, helping to maintain hydration and prevent dryness or tightness following cleansing. Guar Hydroxypropyltrimonium Chloride - A plant-derived conditioning agent that smooths the hair cuticle, reduces static and frizz, and improves detangling and manageability post-rinse. Amino Acid Complex (Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Aspartic Acid) - A full-spectrum blend that mirrors hair's own protein composition, conditioning and nourishing with every wash. How To Use Massage a small amount onto wet hair and scalp to create a gentle lather. Rinse clean. Can be used daily. Follow with the (MALIN+GOETZ) Cilantro Hair Conditioner for maximum softness and smoothness - particularly recommended for colour-treated or chemically-processed hair. Why MASC Recommends This If the Peppermint Shampoo is the workhorse for healthy hair that needs a thorough daily cleanse, the Moisturizing Shampoo is the one that steps in when hair has taken some damage and needs a gentler hand. It's the right choice for anyone whose current shampoo is leaving their hair feeling dry, brittle, or difficult to manage - and it tends to earn loyalty quickly, because the difference after the first few washes is genuinely noticeable. Pair it with the Cilantro Conditioner and most hair concerns resolve themselves fairly quickly.
