Alan NankervisCambridge University Press, 10/27/2005EAN 9780521606516, ISBN10: 0521606519Paperback, 378 pages, 24.6 x 17.4 x 2.2 cmLanguage: EnglishThe rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.1. Services and their management Alan Nankervis2. The services environment Werner Soontiens3. Stakeholders and their influences in services Cecil Pearson4. Managing strategy in services John Milton-Smith5. Marketing management in services Tadayuki Miyamoto6. Operations management in services Ruth Taylor7. Financial management in services Subramaniam Ananthram8. Human resource management in services Alan Nankervis9. From managing 'service' to integrated services management Samir Chatterjee and Richard Grainger.
