Purple Haze is a warm, very dark purple hair dye that leaves purple tones on virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde or lighter before use. Style: Classic Semi-Permanent Hair Dye Color: Purple Haze Color Description - Warm Dark Purple Hair Dye Volume: 4oz / 118ml Ingredients: Vegan Friendly, PPD Free! Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: 4 - 6 weeks For Best Results: See Instructions Tab Tested on celebrities, not animals™. Fun fact: This shade is named after a legendary Jimi Hendrix song! Another fun fact: For the Met Ball in 2014, celebrity stylist Ted Gibson used this dye to tint the locks of Oscar-winner Lupita Nyong’o.