Introducing Manuals 2, a must-have for graphic design enthusiasts and professionals alike. This stunning volume presents an extensive exploration of corporate identity manuals from the golden age of identity design, making it a pivotal addition to your design library. With ISBN 9780957511477, published in 2023 by Thames and Hudson Ltd, this book serves as a companion to the highly regarded Manuals 1.Immerse yourself in the curated collection of 20th-century style guides that Steven Heller describes as ‘sacred texts’. These revered manuals highlight how graphic design evolved from an instinctive practice into a strategically conceived discipline. In a world where digital templates dominate, Manuals 2 resurrects the value of printed identity design, advocating for the importance of timeless standards.Explore reproductions of 20 influential design manuals created for iconic institutions such as IBM, Westinghouse, and the Montreal Olympics, all expertly photographed to retain intricate details. The spacious and functional layout allows for a seamless reading experience, ensuring that each pivotal detail in these works is appreciated.Whether you are a budding designer, a seasoned professional, or simply an admirer of design history, Manuals 2 is your gateway to understanding the roots of modern branding. This compelling piece is perfect for fostering appreciation of graphic identity's legacy and the art of design manuals. Dive in to discover how the past informs today’s branding practices with this essential resource on corporate identity design.
