Alev Cosmetics Mascara is a certified organic, intensely black mascara that delivers beautiful, nourishing coverage for sensitive eyes without smudges or harsh chemicals. Solve the clean beauty dilemma with this ethically-made mascara for those who demand verified organic ingredients and deep pigment from natural activated coconut charcoal—make the switch to a formula that cares for your lashes and the planet. Product Specifications Product Type Mascara Form Liquid Usage Consumable Key Ingredient Natural activated coconut charcoal Organic Ingredients Certified organic ingredients Free From GMOs, soy, dairy, gluten, chemicals Free From Petroleum byproducts, synthetic colors, dyes Free From Parabens, sulfates, phthalate, retinal acetate Application Area Eyelashes Precaution Review ingredients for allergies before purchase Brand Type Small business, handcrafted products Masca Black: A Nourishing & Conscious Mascara What if your mascara did more than define your lashes—it nourished them, respected your skin, and helped plant a tree? This is the conscious beauty ritual you’ve been searching for. Our handcrafted mascara delivers beautiful, pure coverage while treating your lashes to certified organic ingredients that moisturize and care for them, not just coat them. Clean & Gentle Mascara Formula We believe you shouldn’t have to choose between stunning lashes and your values. That’s why every tube is colored with natural activated coconut charcoal for a rich, deep black, and meticulously formulated without: GMOs, soy, dairy, or gluten Petroleum byproducts Synthetic colors, dyes, parabens, or sulfates Phthalate or retinal acetate It’s a gentle, free-from formula designed for sensitive eyes and conscious individuals. How to Use & Our Ethical Commitment Apply this transformative lash care to clean, dry lashes from root to tip for a clean, defined look. As a small business, we craft each product with radical transparency. Your purchase supports more than your beauty routine—it gives back, with 1% of sales donated to educate needy children and 1% to plant trees in USA National Forests. Ethically Made Beauty from Alev Cosmetics This is beauty, ethically made. Experience the confidence that comes from a mascara that aligns with your well-being and your principles. Alev Cosmetics Please review all ingredients to ensure no allergies before use. Frequently Asked Questions About Masca Is this mascara truly waterproof and smudge-proof? Our mascara is not specifically marketed as waterproof. As a natural formula made with certified organic ingredients and coconut charcoal, its performance may differ from synthetic waterproof mascaras. We recommend doing a patch test to see how it wears for you. How do I apply this mascara for the best results? For best results, start with curled lashes and wiggle the wand from the base to the tips. This clean formula is designed for beautiful coverage and can be layered, though natural mascaras may require more frequent touch-ups than conventional ones. I have sensitive eyes. Is this mascara safe for me? This mascara is free from chemicals, parabens, sulfates, and many common irritants, which is beneficial for sensitive eyes. However, it is critical to review the full ingredient list before purchase to ensure you are not allergic to any components, including natural ones like coconut charcoal. What does "beautiful coverage" mean? Does it add volume, length, or both? "Beautiful coverage" means it defines, darkens, and provides an even, natural coat to your lashes without clumping. As a clean formula focused on nourishment, it is designed for a natural look rather than the extreme volume or length some conventional mascaras provide. What is the brush/wand like? (e.g., curved, volumizing, defining) While specific wand details aren't provided, the mascara is formulated to deliver "beautiful coverage." This suggests a wand designed to coat lashes evenly for a natural, separated look that aligns with our clean, handcrafted product ethos. How long does one tube typically last, and how should I store it? As a general guideline, mascara should be replaced every 3-6 months after opening. Store your tube at room temperature, away from direct heat and moisture. Natural formulas may have a shorter shelf life than those with synthetic preservatives. Does the black color come from the coconut charcoal, and is it a true black? Yes, the black color is derived solely from natural activated coconut charcoal. It provides a deep, natural black shade that may appear slightly different from synthetic carbon black pigments, offering a beautiful, clean finish. How does the brand's give-back program work with my purchase? With every purchase, Alev Cosmetics gives back 2%: 1% is donated toward education for needy children, and 1% goes to planting trees in USA National Forests. Your participation is automatic—no extra steps are needed.