Underglow™ Matcha Melting Cleansing Balm

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Product Overview The Iconic London Underglow™ Matcha Melting Cleansing Balm is a K-beauty-inspired, 10-in-1 makeup-removing cleansing balm that transforms your skincare routine whi le boosting radiance. Powered by matcha, ceramides, and squalane, it melts away makeup, SPF, and daily impurities while brightening, soothing, and nourishing the skin — proving a cleanser can be gentle on skin but tough on makeup. Key Benefits 10-in-1 Makeup Remover: A single balm handles makeup, SPF, and daily impurities, simplifying the cleansing routine into one step. K-Beauty Inspired Formula: Developed with skincare-first principles for a melting, nourishing cleanse rather than a stripping one. Brightening and Soothing: Matcha helps visibly brighten the complexion while calming the skin. Barrier Support: Ceramides help maintain the skin's natural barrier, even through a deep cleanse. Deeply Hydrating: Squalane nourishes and hydrates for a clean, radiant, glowing finish. Community-Developed, Science-Backed: Created with input from the ICONIC London community and backed by scientific formulation. Ingredients & Benefits Matcha (Camellia Sinensis Leaf Extract): Brightens and soothes the skin. Ceramides (Ceramide NP): Supports and strengthens the skin barrier. Squalane: Hydrates and nourishes the skin. Shea Butter (Butyrospermum Parkii): Softens and conditions skin during cleansing. How to Apply Twist the base clockwise to dispense a ribbon of buttery cleansing balm. Melt between palms and gently massage onto dry skin to remove makeup, SPF, and impurities. Add a splash of water to transform the balm into a lightweight creamy milk, then rinse thoroughly for a clean, hydrated base and radiant glow. ICONIC Tip: use in the morning to cleanse, smooth, and brighten skin as makeup prep. Fill: 40g | 100% vegan and cruelty-free Show more