Product Name: Color Obsessed Shampoo Product Description: Matrix's Color Obsessed Shampoo is a gentle cleansing product specially designed for clients with color-treated hair. This shampoo helps protect against fading and extends the vibrancy and life of hair color. It is enriched with beneficial ingredients that nourish and safeguard colored hair from environmental damage. Key Benefits: Color Vibrancy: This shampoo gently cleanses hair while prolonging the vibrancy of colored hair. It is an ideal choice for clients with color-treated hair who want to maintain the brilliance of their hair color. Vitamin E: The shampoo contains Vitamin E, which is rich in antioxidants. These antioxidants help protect hair from potential damage caused by environmental factors, such as UV radiation and pollution. Sunflower Oil: Sunflower oil, known for its emollient properties, conditions and softens hair strands. It helps keep hair manageable, healthy, and soft. Moisture Renewal: The product renews moisture in the hair, preventing it from becoming dry or brittle. Strengthens Porous Hair: Color Obsessed Shampoo also strengthens porous hair, making it more resilient and less susceptible to damage. Environmental Protection: It provides protection against environmental aggressors, helping to maintain hair color integrity. What Else You Need to Know: For optimal color protection, consider using Matrix's Color Obsessed Shampoo in conjunction with the Color Obsessed Conditioner. This combination offers a comprehensive approach to shielding against color fading and ensuring vibrant, long-lasting color. The fragrance profile of these products includes top notes of Rose Peony and Sea Salt, providing a pleasant and sensory experience.