What It IsKick-start your Gray Coverage Business with our SoColor Gray Coverage Starter Kit. This Kit includes our best selling shades for up to 100% Gray coverage and a 16 oz. 20 volume developer for up to 28% savings!What It Does• Bond-protecting concentrate is composed of a unique blend of taurine and cationic polymers • The linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex • Pre-blended backgrounds are optimally calibrated with warm & cool dyes for a true-to-tone neutral background • Saturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone • Our permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone • There is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor • Best for color refreshes and neutralizing servicesWhat Else You Need To Know• Hair fiber is up to 37% more conditioned vs. before coloration • Lasting conditioning • Lasting color • FCS Certified Cartons • 100% Post-Consumer Recycled Plastic Caps • No Cellophane • The plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada • The plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada • Both formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly The #1 Pre-Bonded Permanent Salon Hair Color - Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. • Up to 100% Gray Coverage on even the most resistant grays • Predictable, True-To-Tone Results • Cera-Oil is still in the SoColor Sync + SoColor formulas.