Product Name: Matrix Opti.Wave Self-Heating Waving Formula Product Description: Matrix Opti.Wave Self-Heating Waving Formula is an innovative solution designed for achieving beautifully defined curls in hair that is typically hard to perm, resistant, and coarse. This unique formula uses a self-heating process to penetrate the hair effectively, optimizing bond reduction while creating a warm and comfortable application experience. The result is long-lasting, resilient curls that enhance your clients' natural beauty. Key Benefits: Self-Heating Formula: The waving lotion employs a self-heating mechanism, which ensures that it reaches its optimal temperature for a successful perm. This not only enhances its effectiveness but also provides a comfortable and soothing experience for your clients during application. Penetrates Resistant Hair: This self-heating waving lotion is specifically formulated to penetrate into resistant and coarse hair types, making it ideal for clients with challenging hair textures. It helps ensure that even hard-to-curl hair can achieve lasting, defined curls. Gentle on Hair: The formula is enriched with moisturizers and conditioners that help maintain the health and integrity of the hair throughout the perming process. This gentleness is particularly important when working with challenging hair types. Cer-Amino Complex™: The included Cer-Amino Complex™ interim treatment provides added strength and conditioning to the hair, leaving it in a healthier and more beautiful condition. For Deposit Only Color-Treated Hair: This waving formula is suitable for use on color-treated hair that is for deposit only. It offers clients with colored hair the opportunity to enjoy the benefits of perming while preserving their hair color. What Else You Need to Know: Matrix Opti.Wave Self-Heating Waving Formula is a versatile solution that addresses the unique needs of clients with resistant and coarse hair. It ensures that the perming process is efficient, comfortable, and kind to the hair, resulting in stunning and long-lasting curls. This product is a great addition to your salon's perm offerings, and it will be especially appreciated by clients looking to transform their challenging hair textures into beautifully defined curls.