Draws inspiration from men with resilience under pressure. Through bold acts and unshakable confidence. Hold your own shape, whatever the storm.The 70’s Formula-one legend James Hunt embodied these characteristics like few others. Known for his adventurous racing spirit and lifestyle, Hunt was as much a rockstar as a professional athlete. His motto “To do what I want to do whenever I can” perfectly fits his style, often arriving at press events barefoot, cigarette in hand, hungover from partying with models and celebrities. His playboy reputation was notorious, he famously had the phrase “Sex, Breakfast of Champions” embroidered on his racing overalls.This devil-may-care attitude even won him the 1976 World-championship. Due to a heavy storm most of his rivals quit the race. Hunt finished 3rd that day, enough to claim the world championship by a single point.
