We set out to modernise matte foundation. Choosing matte usually means one thing: shine controlled, pores blurred, oil managed. The trade-off was heavy formulas that solved for shine and forgot the face underneath, flattening everything in the process. Matte Custom Foundation doesn't ask you to compromise. It's a soft-focus finish that still looks like skin, shine minimised and pores blurred, powered by a bespoke matrix of ingredients that work with your skin, not against it. Tripeptide-85 helps skin appear less oily the longer you wear it, and pores appear reduced over time too. Kaolin handles the immediate job alongside it, helping to absorb oil the second you apply it whilst Hyaluronic Acid keeps things hydrated throughout, so oil control never tips into tightness or discomfort. Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations. A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds. Next, customise your coverage: Sheer: Light, breathable coverage that evens out tone while letting your skin show through Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish Full: High coverage, with a finish that still looks unmistakably like skin You know the problem: the shade looks perfect when you try it, and minutes later it's oxidised. We minimise that from happening by using advanced amino acid technology to coat the pigments, so the shade you apply in the morning is the shade you're still wearing that evening. This is what matte foundation should have been all along: a finish that looks like your skin whilst shine is controlled all day and a shade that's literally made for you. Fragrance-free. Vegan. 30ml.
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