Max Factor Colour Elixir Lipstick 4g in 130 Mulberry is a creamy, richly pigmented lipstick from Max Factor's iconic Colour Elixir range. With its moisturising feel and vibrant mulberry shade, it delivers a polished, statement-making lip look with comfortable all-day wear. About Max Factor Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup. Shade 130 Mulberry is a rich plum-berry shade with cool undertones — perfect for sophisticated autumnal and evening lip looks with statement-making depth. Key benefits Rich, pigmented colour — vivid payoff in a single sweep Moisturising formula — comfortable, hydrating wear Creamy, smooth texture — glides easily across the lips Bullet format — precise twist-up application Hollywood heritage — Max Factor's celebrated makeup-artist craftsmanship Who it's for Colour Elixir in 130 Mulberry is ideal for those who love rich, plum-berry lip looks. Perfect for autumn, winter and evening wear, and as a statement signature for those who love sophisticated lip colour. How to apply Start with clean, balm-prepped lips Define the lip line with a matching liner if desired Apply Colour Elixir directly from the bullet, starting at the centre Blot lightly with a tissue and reapply for a more intense finish Touch up through the day as needed Specifications Size: 4g Shade: 130 Mulberry Finish: Creamy, moisturising Format: Bullet lipstick Brand: Max Factor Range: Colour Elixir