Max Factor Facefinity All Day Concealer 7.8ml in shade 50 is a long-wearing liquid concealer designed for medium-to-rich complexion concealment. The lightweight formula glides on smoothly to brighten under the eyes, cover blemishes and even out tone, with a natural finish that wears comfortably through the day. About Max Factor Max Factor is the legendary make-up house founded in 1909 by Polish-born Hollywood make-up artist Maksymilian Faktorowicz. Created originally for the silver screen, the brand continues to focus on accessible, professional-style cosmetics. The Facefinity range is designed for everyday wear with reliable, long-lasting coverage. Key benefits Long-wearing formula designed for "all day" everyday wear. Lightweight liquid texture that doesn't settle into fine lines. Buildable coverage from sheer to medium for under-eyes, blemishes and uneven tone. Pairs well with Max Factor Facefinity foundations and powders for a coordinated finish. Who it's for Anyone with a medium-to-deeper complexion looking for a long-wearing, easy-to-blend everyday concealer for under-eye brightening and blemish coverage. Particularly suited to those who want a quick fix that pairs neatly with their foundation. How to use Apply your usual moisturiser and let it absorb fully. Dot a small amount of concealer onto the under-eye area, around the nose and over any visible blemishes. Blend with the fingertips, a damp sponge or a small concealer brush, working outwards. Set with a light powder if a more matte finish is preferred. Specifications Brand: Max Factor Product: Facefinity All Day Concealer Shade: 50 Format: 7.8ml liquid concealer with applicator wand Finish: Long-wear, natural