Max Factor False Lash Effect Epic Waterproof Mascara 13.1ml in Black is a high-impact waterproof mascara from the legendary American makeup house Max Factor. Designed to deliver false-lash-effect volume and length with waterproof staying power, the formula gives a bold, dramatic eye that holds up to sweat, tears and rain. About Max Factor False Lash Effect Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. The False Lash Effect line is one of the brand's most celebrated mascara ranges — designed to deliver the dramatic look of false lashes without the application fuss. The Epic Waterproof version brings waterproof staying power to the iconic formula. Key benefits False-lash effect — dramatic volume and length in a single application Waterproof formula — holds through sweat, tears, rain and humidity Long-wearing — designed to hold curl, volume and intensity through the day Bold dramatic finish — high-contrast, graphic, statement definition Smudge-resistant — stays put without flaking or transferring Designer-style brush — densely-bristled wand coats and separates each lash Shade Black is the deepest, most intense black in the False Lash Effect Epic Waterproof line — perfect for a maximum-impact, graphic eye look. Suits all eye colours and skin tones. Who it's for False Lash Effect Epic Waterproof is ideal for anyone who loves a dramatic, false-lash look that holds through any conditions. Particularly well-suited to those with shorter or sparser lashes who want a transformative mascara, brides, gym-goers and anyone in humid climates. How to apply Curl the lashes with an eyelash curler before applying mascara for maximum lift Wipe excess product off the wand against the tube opening Start at the lash root, wiggling the wand gently from side to side, then sweep upwards to the tip Apply a second coat while the first is still wet for the full false-lash drama Remove at the end of the day with a bi-phase or oil-based eye-makeup remover Specifications Size: 13.1ml Shade: Black Finish: Extreme volume, length, false-lash effect Wear time: Waterproof, long-wearing Format: Liquid mascara with designer-style brush Brand: Max Factor Range: False Lash Effect Epic Waterproof
