Max Factor False Lash Effect Mascara 13.1ml in Black Waterproof is the iconic British brand's hero false-lash-effect mascara — now in a waterproof formulation that holds up against tears, rain and humidity. The bold brush coats each lash with intense black pigment and a buildable, dramatic finish, creating the look of false lashes without the application. About Max Factor Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty, and the False Lash Effect mascara remains one of its most loved drugstore icons. Key benefits False-lash-effect finish — instantly bigger, bolder, more dramatic lashes Buildable volume — layer for daytime definition or evening drama Waterproof formula — holds up against tears, rain, sweat and humidity Intense black pigment — deep colour that defines and lifts Iconic bold brush — coats every lash from root to tip Long-wearing — won't smudge or flake through the day Who it's for This mascara is for anyone who loves bold, statement lashes — particularly those who want a long-wearing, smudge-proof formula for sport, swimming, weddings, photography or simply rainy days. The accessible price point makes it a great staple for both beginners and experienced makeup wearers, while the waterproof formula adds confidence for active or emotional days. How to apply Curl lashes with an eyelash curler if a lifted shape is desired Wipe the wand once on the inside of the tube to remove excess product Apply from root to tip in a zigzag motion, starting at the base of the upper lashes Build a second coat while the first is still slightly wet for maximum volume Use the tip of the wand vertically to coat the lower and inner-corner lashes Remove at the end of the day with a waterproof eye-makeup remover Specifications Size: 13.1ml Shade: Black Finish: False-lash effect, volumising Wear: Long-wearing, waterproof Brand: Max Factor Range: False Lash Effect
