Max Factor Lasting Performance Foundation in 100 Fair delivers a natural, satin-matte finish with up to 24 hours of transfer-proof, fade-resistant wear. Designed for fair skin tones with cool undertones, this lightweight formula blends seamlessly to even skin tone, conceal imperfections, and minimize redness while maintaining a breathable, comfortable feel. Enriched with hydrating ingredients, it balances oil control with moisture retention, resisting humidity and sweat for a flawless, fresh-faced look. Buildable from medium to full coverage, it’s perfect for everyday natural elegance or special-occasion glamour. Dermatologically tested and non-comedogenic, it’s gentle on sensitive skin. Key Features: 24-Hour Wear – Transfer-proof, waterproof, and humidity-resistant. Satin-Matte Finish – Natural luminosity with shine control for a polished look. Fair Cool Undertone – Flatters fair complexions with pink or neutral undertones. Lightweight Texture – Breathable formula that feels weightless on skin. Buildable Coverage – Customizable from sheer daytime to full glamour. Oil-Free & Non-Comedogenic – Safe for acne-prone and sensitive skin. Key Benefits: All-Day Freshness – Stays flawless through heat, humidity, and long hours. Natural Radiance – Enhances fair skin’s glow without greasy shine. Comfortable Wear – Hydrating formula prevents dryness or tightness. True-to-Tone Match – Cool undertone neutralizes redness in fair skin. Confidence in Any Setting – Perfect for workdays, events, or active lifestyles. Gentle Formula – Dermatologically tested for sensitive skin compatibility.
