Max Factor Lasting Performance Foundation 35ml in 100 Fair is the iconic, long-wearing liquid foundation from the British heritage makeup brand Max Factor. Engineered for up to 8-hour smudge-resistant wear, it delivers buildable medium coverage with a natural matte finish — and shade 100 Fair is balanced for the lightest skin tones with subtle neutral undertones. About Max Factor Max Factor is a British heritage makeup brand with roots dating back to 1909 in Hollywood, internationally celebrated as the original makeup artist to the stars and inventor of the term "make-up". Lasting Performance is the brand's iconic long-wear liquid foundation — a beloved staple recognised for its smudge-resistant 8-hour finish. Key features Format: long-wear liquid foundation Shade: 100 Fair Coverage: buildable medium Finish: natural matte, smudge-resistant up to 8 hours Use: daily wear Who it's for Best for those who want a long-wearing, smudge-resistant liquid foundation with a natural finish — and a great everyday choice for fans of Max Factor's iconic Lasting Performance. How to use Prep the skin with a moisturiser suited to your skin type. Shake the bottle and apply a small amount to the back of the hand. Blend onto the face with a brush, sponge or fingertips, building coverage as desired. Set with a translucent powder for added longevity, especially on the T-zone. Specifications Size: 35ml Format: Liquid foundation Shade: 100 Fair Brand: Max Factor Range: Lasting Performance Gender: Women
