The old chocolate factory Mazetti Mazetti, or by it's first name, Choklad och Konfektfabriks AB, was started in 1888 by Emil Nissen in Malmö. Builder Christian Lauritz Müller built the Mazetti factory at Bergsgatan. In the 1890s, it was decided that a name change was needed. The proposed name was "Victoria", but the Royal Patent Office did not approve the name. At the beginning of the 20th century, a name was settled. The name Mazetti was established. The word "mazett", which means bunch or bush in Italian, also refers to the manufacturer's wide range of goodies and cocoa products. From 1906, Mazetti began selling its famous Eye Cocoa and then launched the following advertising slogan: "Se med Edra egna ögon att Ni får Mazettis ögon". In the mid-1950s, profitability declined, and a competition was announced to produce a unified brand. The winner was the designer Olle Eksell (1918-2007), whose stylized pair of eyes became the company's new, appreciated logo. Eksell worked directly with the company's CEO Stig Harlegård with the creation of the new logos and the entire transformation of products. Among other things, Eksell redesigned the packaging of the Avanti chocolate box. Eksell's work helped reverse the company's negative sales trend, but the collaboration came to an abrupt end when Stig Harlegård was replaced as CEO in 1958. Later parts of the 50s, and 60s, were characterized by increasing market shares, and the company had more than 1,000 employees. In 1975, Fazer took over the production which continued until 1992 when it closed down.
