Media exposure can affect attitudes and behavior, but the impact varies depending on individual factors and context. Stereotypes in the media can perpetuate harmful biases and discrimination. Media institutions can play a role in promoting social change by shedding light on important issues and advocating for positive change. Format: Hardback Length: 224 pages Publication date: 02 October 2020 Publisher: Polity Press Media effects, a field of study that explores the impact of media on society, has gained significant attention over the years. In his book, "Media Effects: A Concise Introduction," James Shanahan delves into the origins of this interest, highlights key developments, and emphasizes the growing importance of narrative research in understanding media effects.Shanahan begins by tracing the historical roots of media effects research, highlighting the emergence of media studies as a distinct field of study in the late 20th century. He explains how the growing consumption of media and the rise of new media technologies have shaped the way we interact with and interpret media content.One of the key themes in "Media Effects" is the debate over whether exposure to media violence makes us more violent. Shanahan discusses the various studies that have been conducted on this topic, including the famous "Monkey See, Monkey Do" experiment by Albert Bandura. He also explores the role of media stereotypes in shaping our perceptions of different social groups and the potential impact of these stereotypes on social behavior.Shanahan recognizes that media institutions play a significant role in social change. He discusses the power of media outlets to shape public opinion, influence political outcomes, and promote social norms. He also explores the challenges that media institutions face in maintaining journalistic integrity and promoting diversity and inclusivity.Throughout the book, Shanahan provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches that tend to be more skeptical about powerful media effects. This approach allows readers to gain a comprehensive understanding of the field and to consider the complexities and nuances of media effects."Media Effects: A Concise Introduction" is a concise and authoritative text that is ideal for students and scholars who are getting to grips with this fascinating and important topic. The book offers a comprehensive overview of the field, covering key concepts, research findings, and ethical considerations. It provides a valuable resource for anyone interested in understanding the impact of media on society and the role that media institutions play in shaping our world.In conclusion, "Media Effects: A Concise Introduction" is a valuable resource for anyone interested in understanding the impact of media on society. By exploring the origins of media effects research, the debate over media violence, the role of media stereotypes, and the role of media institutions in social change, Shanahan provides a comprehensive and accessible overview of the field. The book's timely interweaving of different perspectives and its authoritative tone make it an essential read for students and scholars alike. Weight: 468g Dimension: 153 x 216 x 29 (mm) ISBN-13: 9781509535767
