The Lotion: Medium, Vita Liberata's medium tinted self-tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish. This moisturising tinted tanning lotion tints the skin on contact, then gradually develops into a dark, golden, natural-looking dark tan. Rich in organic, natural ingredients, it's tinted for instant colour and easy application dries quickly enough to tan and go, and fades evenly as the days go on. This vegan formula is suitable for use on both face and body and works for all skin tones. Why you'll love it: the colour guide tints the skin immediately so application is foolproof, it feels easy and soft on skin just like a moisturiser and the organic DHA develops a golden dark tan that fades naturally. For the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows. FAQs What is THE LOTION: MEDIUM and what does it do? The colour guide tints the skin immediately for foolproof application, while organic DHA develops a golden medium tan that fades naturally. How do I use THE LOTION: MEDIUM? Apply to clean, exfoliated skin. Lightly moisturise dry areas such as elbows, knees, ankles and hands first. Squeeze product onto the tanning mitt and apply, blending in long circular movements. Who is THE LOTION: MEDIUM best for? Anyone who prioritises moisturising while they tan. Anyone who wants to see their tan going on as they apply it. Anyone who wants a full tan result in one application. How long does it take to develop? Leave for 6-8 hours before showering, or longer for a deeper result, then rinse and pat dry. Should I exfoliate before applying? Yes. Apply to clean, exfoliated skin for the most even result, using only a small amount on drier areas like hands, feet, knees and elbows.