We have a limited number of 'We Love Our Customers' hats, designed by Counteprint and made by Merchery available to purchase in conjunction with this book. There are three colours to choose from. Merchandise has always been branding’s quiet companion — from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use. Design: CounterprintSize: 190x255mmPages: 200Publication: 2026Binding: SoftboundISBN: 978-1-915392-15-2
