Vintage Michelin Tires Bibendum Man patch sewn onto a Nissi 5-Panel Cap Middle-Profile, Flat Bill Cap Five (5) panels, Unstructured Self-Fabric back strap with adjustable Plastic Snapback 100% Cotton One Size Fits Most The Michelin Man, also known as Bibendum, is one of the most iconic and enduring advertising mascots in history. Created by Michelin founders Édouard and André Michelin and artist Marius Rossillon in 1898, Bibendum made his first appearance at the Lyon Exhibition in France. Bibendum, often referred to as the Michelin Man, is characterized by his plump, white body made of stacked tires, representing the durability and strength of Michelin tires. The character was originally conceived to promote Michelin tires as not only reliable but also capable of conquering various road conditions.
