Bold Crust. Deep Flavor. Rich, Savory, Steakhouse-Level Crust. 🔥 QUICK HITS Creates a dark, restaurant-quality crust Balanced with herbs, sweetness, and deep roasted flavor Espresso powder adds richness—not coffee taste Works on prime rib, ribeye, brisket, and roasts Designed for grill, smoker, or oven 🔥 WHY YOU’LL LOVE IT Midnight Ember isn’t your basic salt-and-pepper blend. It’s built to create that deep, bold crust you expect from a steakhouse—the kind that locks in juices and delivers flavor in every bite. You get the savory backbone of garlic, onion, and pepper with a classic herb finish from rosemary, touch of brown sugar for caramelization, and a subtle layer of espresso for depth and color 👉 The result: a rich, dark bark that looks incredible and tastes even better 🔥 FLAVOR PROFILE - Savory & Bold, Herb-Forward (Rosemary), Slight Sweetness, Deep Roasted Finish 🔥 BEST USED ON Prime Rib Ribeye & Steaks Beef Roasts Brisket Reverse Sear Cuts 🔥 HOW TO USE Coat meat generously on all sides Let rest 30–60 minutes (or overnight for max flavor) Cook low & slow or reverse sear Finish hot to build that Midnight Ember crust 🔥 Pro Tip: Press it into the meat for an even thicker bark 🔥 WHAT MAKES IT DIFFERENT Most steak seasonings stop at salt and pepper. Midnight Ember goes further. It layers texture (black lava salt), color (espresso + sugar), and depth (herbs + roasted notes). So you don’t just season your meat—👉 you build a crust. 🔥 INGREDIENT CALL OUT Salt, Black Pepper, Garlic, Onion, Rosemary, Hawaiian Black Lava Salt, Brown Sugar, Espresso Powder ✔ No fillers ✔ No shortcuts ✔ Just bold flavor 🔥 OPTIONAL ADD-ONS (Upsell Section Idea) Pairs Well With: Ash & Iron Steak Kindling Dust (All-Purpose) Mesquite Ember Dust (Pork) Just Add Fire isn’t about complicated cooking. It’s about bold flavor, real ingredients, and cooking food that makes people stop and say— 👉 “What did you put on this?”
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