Transform your light blonde or platinum hair with the Icy Blond Shampoo by Milk Shake, a luxurious formula designed to enhance your hair's natural beauty while neutralising unwanted yellow and orange undertones. This innovative shampoo is perfect for those seeking a cool, ashy hue that radiates sophistication and style. Key Features Unique Black Pigment Formula: Enriched with black pigments, this shampoo effectively neutralises warm tones, leaving your hair with a stunning cool finish. Natural Ingredients: Infused with grapeseed oil, Integrity 41®, milk proteins, quinoa proteins, and an amino acid complex, it nourishes and strengthens your hair while promoting suppleness and shine. Delightful Scent: Enjoy the sweet, stimulating aroma of grape juice that makes your hair care routine a delightful experience. Benefits Enhances Colour: Achieve a vibrant, ashy blonde that stands out and complements your style. Improves Hair Health: The blend of natural ingredients works to hydrate and fortify your hair, ensuring it looks and feels its best. Customisable Results: Adjust the application time for a subtle or bold effect, allowing you to tailor your hair care to your preferences. For optimal results, apply the Icy Blond Shampoo evenly to damp hair, leaving it on for a few minutes before rinsing. For those with porous hair, be mindful of the intense results and consider switching to another Milk Shake conditioner once your desired look is achieved. Elevate your hair care routine with the Icy Blond Shampoo and embrace the beauty of cool, radiant blonde hair.