milk_shake Silver Shine Shampoo (300ml) is a purple shampoo from the milk_shake haircare range, formulated for blonde or grey hair. Delicate enough for frequent use, this toning cleanser keeps white, grey, blonde and bleached hair looking cool, bright and free of brassiness.A specific violet pigment takes care of the toning, working through the hair as it cleanses, while nourishing proteins and vitamin-rich fruit extracts care for the hair between colour appointments. Whenever unwanted warmth starts to show through, simply swap it in for your usual shampoo to restore a cooler, cleaner finish. SLES-free and cruelty-free.Key Benefits Neutralises unwanted brassiness for a cooler, brighter finish. Suits white, grey, blonde and bleached hair. Cleanses gently with a delicate formula. Leaves hair shiny, soft and vibrant. Key Ingredients Violet Pigment - a specific toning pigment that counteracts the yellow and golden tones common in white, grey, blonde or bleached hair. Milk Proteins - milk_shake's signature protein, nourishing and restructuring the hair fibre for added strength and softness. Organic Fruit Extracts - deliver a vitamin-rich boost of natural care.