MINDF*CK

University of North Dakota Bookstore Verified independent store

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Mindf*ck goes deep inside Cambridge Analytica's ''American operations,'' which were driven by Steve Bannon's vision to remake America, as it weaponized the massive store of data it had harvested to set Americans against each other. Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. He was only 24 when he got a job with a London firm was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both expos and dire warning about a sudden problem born of very new and powerful capabilities. Show more