Mindset Matte Clay - Strong Hold. Zero Shine. All Confidence. A premium men's matte clay delivering strong, reworkable hold with a completely natural, matte finish. Developed through Raisa's Barbers, Mindset Matte Clay is formulated for short to medium hair and holds its shape all day — including in British weather. Unlike heavier waxes that leave hair looking greasy or stiff, Mindset uses a clay-wax blend that grips the hair shaft without weighing it down. A small amount goes a long way — customers consistently report needing very little product to achieve full-day hold. Key Benefits Strong, reworkable hold that lasts all day True matte finish with zero shine or grease Restyle throughout the day without reapplying Humidity-resistant formula, tested in British conditions A small amount achieves maximum hold and definition Subtle Dior Sauvage-style fragrance that lasts Perfect For Short to medium hair needing definition and texture Textured crops, quiffs, and structured styles Men who restyle throughout the day Thick or coarse hair needing reliable control Fine hair wanting hold without heaviness Why It Works Mindset Matte Clay uses Kaolin (a natural clay mineral) to absorb excess oil and create grip at the hair shaft, delivering a clean matte finish without silicones or shine-inducing waxes. The Microcrystalline Wax base provides flexible hold that moves with your hair rather than setting it rigid — so you can reshape your style hours after applying without adding more product. How to Use Start with dry or slightly damp hair. Scoop a small amount (roughly pea-sized) and warm between your palms. Work through hair from roots to ends, shaping as you go. Restyle with your fingers throughout the day as needed — no reapplication required. Pro tip: Use less than you think you need. Start small and build up — a little goes a long way. Key Ingredients: Kaolin - Natural clay mineral that absorbs oil and creates grip for a clean matte finish Cera Microcrystallina (Microcrystalline Wax) - Plant-derived wax providing flexible, reworkable hold Copernicia Cerifera Cera (Carnauba Wax) - Natural palm wax for structure and definition Parfum - Signature fragrance with notes similar to Dior Sauvage Frequently Asked Questions Is Mindset Matte Clay good for thick hair? Yes. The Kaolin clay base provides strong grip on coarse and thick hair, making it one of the few vegan matte clays that holds up on denser hair types without feeling heavy. Does it wash out easily? Yes. Despite the strong hold, Mindset washes out cleanly with warm water and shampoo — no residue or build-up. How is it different from a pomade? Pomades typically contain petroleum or silicone-based ingredients that create shine. Mindset uses natural clay and plant-based waxes for a clean matte finish with no reflective residue. Can I use it on fine hair? Yes, but use a very small amount. The strong hold can feel heavy on fine hair if over-applied. Start with a rice-grain sized amount and build from there. Is it vegan and cruelty-free? 100%. Mindset Matte Clay is vegan, cruelty-free, and free from unnecessary parabens. Made in the UK. Good to Know 100% vegan and cruelty-free Free from unnecessary parabens Handmade in the UK 5% of every purchase donated to men's mental health charities, including Andy's Man Club Purpose With Every Purchase Every time you buy Mindset Matte Clay, 5% goes directly to men's mental health charities. Style your hair. Support a cause that matters.
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