An illuminating shampoo that protects coloured hair to keep it vibrant and glossy. We reach for Minu at the basin when colour needs protecting. It cleanses gently and has a chelating action that lifts away hard water metals and mineral build up that dull colour, so your hair stays brighter for longer. Hair is left radiant, silky and smooth, with colour that holds its vibrancy wash after wash. We recommend following the full Minu ritual for best results. What's in it REGENERATIVE ORGANIC CERTIFIED™ GREEN COFFEE EXTRACT a regeneratively farmed botanical rich in antioxidants, including caffeic and ferulic acids, that shield colour treated hair from the oxidative stress that causes fading. Designed, formulated and made on-site at the Davines village in Parma, Italy, a certified B Corp powered by 100% renewable energy, made with a high proportion of natural-origin ingredients and recyclable packaging. Vegan and free from animal-derived ingredients. Who it's for Especially designed for protecting colour treated hair from fading and dullness. A go to when hard water or buildup is dulling your shade.
