A sweet ode to shared connections. Narrative : "Why are we here if not for each other?" — Claudia Rankine Created in collaboration with Yogi, MITHAI is a tale of gratitude and connections. The inspiration is centered around Kaju barfi (a cashew based Indian dessert) and the timeless ritual of sharing sweets on auspicious occasions. Picture yourself amidst a family gathering, hearing the clink of teacups, the comforting hum of conversations in the background and sharing food along with stories, joy and laughter. What we have tried to weave through this scent is the sweetness of those moments, this sense of belonging and finding the echo of your home in little things. Yogi’s Note: Is there anything more quintessentially South Asian than our love for buttery sweets? For my family, the sweet that reigns supreme is kaju barfi - a diamond-shaped cashew treat that checks the boxes of being both deliciously decadent yet also “not too sweet”. It’s a staple in all of our cultural celebrations, a common party favour at birthdays and weddings, and the source of many jealous disagreements between my sister and I (“I definitely cut it in half, and I definitely gave you the better half!”). Kaju barfi has become a signifier of joyous occasions, of being showered with blessings and good fortune, and of connecting with my heritage and community as a child of the diaspora. I’ve been searching for years for a scent that captures the essence of kaju barfi, something that combines the fatty nuttiness of cashew with a more delicate sweet and spiced profile. I’m honoured to finally bring this vision to life with Mithai. I hope you find this fragrance to be a celebration of togetherness, a reminder of the sweetness found in our most treasured relationships and an ode to those who share our joy. Fragrance Journey : Mithai opens with a fresh touch of bergamot and green cardamom, like the subtle warmth of a welcoming smile. As it unfolds further, a bouquet of soft roses is introduced, accented with black tea, cashews and sugary sweetness. Vanilla and Patchouli provide a base that is gourmand but subtle, lingering softly in dry-down as a creamy skin scent. Projection : Aromatic Cloud Fragrance designed by Alexandre Freile (DSM-Firmenich)
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