Mobile marketing is a new frontier for marketers with huge potential for growth In this unit you will:Learn how you can incorporate mobile marketing into your business. This will be achieved by:- Learning how to adapt or create mobile websites- Learning how to implement marketing strategies specifically for mobile.- Understanding how to create Apps for iPad and Android.- Setting up and incorporating QR codes into your marketing arsenal. Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Course Outline To gain an understanding of Mobile Marketing and how to create mobile apps. Detailed Topic Listing as follows: LU ITS EBUS 009 Mobile Marketing 1. INTRODUCTION 1.1 What is Mobile Marketing? 1.2 Why Mobile Marketing? 1.3 Potential of Mobile Marketing 1.4 What is a Mobile Website? 1.5 Going Mobile with a Responsive Website (5:58) 1.6 Going Mobile by Creating a Mobile Website (3:54) 1.7 Going Mobile by Adapting your Existing Website (4:10) 1.8 Earning Money by Selling Mobile Websites (6:05) 2. MOBILE MARKETING PRINCIPLES 2.1 Introduction to Mobile Marketing Principles (19:58) 2.2 Mobile Traffic Tactics – Practical Tutorials 2.3 Mobile Tracking of Campaigns (20:33) 3. ADVANCED MOBILE MARKETING TACTICS 3.1 – Using Pay Per Click Advertising PPC (17:01) 3.2 Monetizing Ringtones (15:38) 3.3 List Building on Mobile (8:48) 3.4 Mobile User Interaction Tactics (6:57) 3.5 Growing Your Brand Recognition (10:15) 3.6 Selling Advertising Space (11:16) 3.7 Downloadable Media (4:27) 3.8 CPA (Cost Per Action) Offers (3:24) 3.9 Mobile Affiliate Programs (6:53) 3.10 Accepting Payments through Mobile (4:02) 3.11 Mobile User Psychology (10:38) 4. CREATING ANDROID APPS 4.1 What is a Mobile App? 4.2 Types of App 4.3 Potential of Mobile Apps 4.4 Benefits of App Development 4.5 Creating and Marketing you Android App – Practical Tutorials 5. CREATING IPHONE APPS (32:00) 5.1 Profitability Potential of Building iPhone Apps (7:27) 5.2 Researching the Market (17:01) 5.3 Developing a Winning App on iPhone (22:19) 5.4 Marketing your iPhone App (17:39) 6. QR CODES 6.1 Introduction to QR Codes (7:00) 6.2 Using QR Codes (8:13) 6.3 Where to Use QR Codes (4:07) 6.4 Creating QR Codes (4:31) 6.5 Tracking QR Codes (8:26) 6.6 Tips for QR Codes (7:44) 6.7 Reviews and QR Codes (8:07) Further Reading 1 – Going Mobile Training Guide 2 – Mobile Apps Training Guide 3 – Going Mobile Premium Service providers 4 – Mobile Profits eBook 5 – iPad Apps eBook 6 – QR Code eBook Forum Assignment End of Unit
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