Fuller, stronger, healthier hair — starting in the shower. The MOEV Annurcatin Shampoo is formulated with 20,000ppm of natural Annurca Apple Extract alongside Biotin and a complete complex of 22 amino acids to strengthen hair from the roots, promote volume, and support healthy hair growth with every wash. Caffeine stimulates the scalp to help support circulation and an optimal environment for growth, while Niacinamide keeps the scalp balanced and clear. The formula lathers richly, rinses clean, and leaves no heaviness or residue — customers report their hair staying soft, shiny, and noticeably fragrant for 3 to 4 days after washing. Key Ingredients: Annurca Apple Extract 20,000ppm — Polyphenol-Rich Scalp Care — one of the highest polyphenol apple varieties. Nourishes the scalp and supports the appearance of thicker, fuller-looking hair. MOEV's signature Annurcatin technology delivers the apple extract at meaningful concentration. Biotin + 22 Amino Acids — Hair Protein Building Blocks — Biotin (Vitamin B7) supports strong, healthy-looking hair. Twenty-two amino acids (the building blocks of hair keratin protein) condition and fortify strands from root to tip. Includes Cysteine, the most critical amino acid for hair structure. Caffeine + Niacinamide — Scalp Energizing — Caffeine energizes the scalp and supports a healthy-looking scalp environment. Niacinamide supports scalp barrier function and sebum balance. Two actives that turn this from a basic cleanser into a scalp treatment. Wheat Gluten — Instant Shine Coating — coats damaged hair cuticles for an immediate "angel ring" shine effect even after the first wash. Smooths rough texture and improves light reflection for visibly glossier, healthier-looking hair. Sulfate-Free Gentle Surfactants — No Stripping — Disodium Laureth Sulfosuccinate + Sodium Cocoyl Isethionate + Lauryl Betaine. Three gentle surfactants that cleanse thoroughly without stripping the scalp or hair of natural oils. Suitable for color-treated and sensitized hair. Apply to wet hair and scalp. Massage gently to lather. Rinse thoroughly with lukewarm water. Use daily or as needed. Has fragrance. Vegan. 300ml. More from Olive KollectionBrowse our haircare, or shop our best sellers. Authentic Korean beauty at Olive Kollection since 2018 — free US shipping on orders $40+.
