By Kobi Franco This speculative research project delves into experimental typography, exploring the intersection of function versus aesthetics and content versus form. This profound study operates on the premise that Latin and Hebrew letters possess a molecular structure, examining how this assumption can be applied to alphabets and languages. An interdisciplinary endeavor that bridges the gap between design, science, and language, the research involves a series of over 150 tests, each designed as a structured “game” where Franco defines the rules, sets the stage, and selects the participants. This rhizomatic deep dive into the visual representations of Latin and Hebrew letters received an award for Typographic Excellence from New Yorks' Type Directors Club (TDC). The book features four illuminating essays that provide historical, cultural, and academic insights into typographic research. 2025 AIGA 50 Books | 50 Covers Award Winner Published by Slanted Publishers, 2025Bilingual, in English and Hebrew Softcover (dust jacket with open thread binding), offset with spot colors, 224 pages, 8.25 × 10.25 inches ISBN: 978-3-948440-79-4
