MooGoo Kids Moothpaste in Strawberries & Cream is a fluoride-free toothpaste made for babies and toddlers, in a 50 g tube. It is a gel on sorbitol, glycerin and water, with silica as the cleaning agent, xylitol, and a mild coconut-derived cleanser instead of SLS, so it foams very little. The flavour is a natural strawberry one, chosen so small children will accept the brush. Use it twice a day while children are learning to brush and are still likely to swallow toothpaste.Product Strengths Cleans children's teeth while they are still learning to brush and to spit. Silica lifts surface stains and food left over from meals as they brush. A natural Strawberries & Cream flavour, which makes the twice-daily routine easier to sell to a toddler. Made with gentle, edible ingredients, and safe if swallowed when used as directed. Fluoride free. Low foaming, with no SLS or SLES. Made without alcohol, saccharin or titanium dioxide. A short list of eight ingredients. Suitable For / Not Suitable ForSuitable for: Babies and toddlers, and older children still learning to spit.Not suitable for: Anyone who has been advised to use a fluoride toothpaste by a dentist or a health professional. Follow that advice.Suggested UseSqueeze a pea-sized amount onto your child's toothbrush. Brush gently in small circles to clean the teeth and gums without scrubbing hard, for about two minutes. After brushing, have them spit the toothpaste out but not rinse straight away. Safe if swallowed when used as directed, and encourage children to spit where they can. Brush twice daily. Replace the toothbrush every three months, or when the bristles start to fray.Ingredients Sorbitol. Glycerin. Aqua. Silica. Xylitol. Sodium Cocoyl Methyl Taurate. Natural Strawberry Flavour. Xanthan Gum. AllergensNo allergens are declared for this toothpaste. Always review label for full list of ingredients.WarningsAs with all natural products, patch test for allergies before use. Keep out of reach of children when it is not in use, and supervise brushing.StorageStore below 30 degrees C with the cap closed.DisclaimerFor oral use as directed. If irritation occurs, stop using the product and seek advice from a health professional. Keep out of reach of children. This description is a guide only and does not replace the product label. Always read the label and follow the directions for use.