Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride.Product Strengths Fluoride free formula with Hydroxyapatite to support enamel remineralisation Made without SLS, glycerin and titanium dioxide Xylitol helps stop plaque and bacteria sticking to teeth Naturally sweetened with Xylitol and Stevia - kid-friendly peppermint taste Vegan friendly and made without genetically modified ingredients How to UseSqueeze Moothpaste onto your toothbrush, or just a tiny smear for kids under 6. Hold your brush at a 45 degree angle toward your gums and brush gently in small circles for about two minutes. After brushing, spit out the toothpaste but do not rinse right away, so the minerals can keep working. Wait 20-30 minutes before eating or drinking for best results. Brush twice daily. Supervise young children and use only a small pea-sized amount.IngredientsSorbitol, Calcium Carbonate, Tapioca Starch, Aqua, Sodium Bicarbonate, Hydroxyapatite, Xylitol, Decyl Glucoside, Flavour (Natural Peppermint), Xanthan Gum, Stevia Rebaudiana Leaf Extract, Sodium Methyl Cocoyl Taurate. Confirm from product labelStorageStore below 30 degrees C. Keep the cap closed when not in use.For external use in the mouth only. Do not swallow. Keep out of reach of young children. If irritation occurs, discontinue use.